Debbie Millman

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who...

When Rich and MacNaughton discovered a painted manuscript at an antiquarian book fair, it drew them in like a magnet. The sixty-five years old work was by Cipe Pineles, the first female art director at Condé Nast. Completed in 1945, it was a keepsake of her connection to her childhood's Eastern European food. The manuscript led Rich and McNaughton into a dazzling history of mid-century design, art, food, New York City society, and culture. With Pineles's...